First of all, sorry for the delay. I was too busy to write a report for September. So this time, I will combine September and October into one post.
Bloo Kid’s delayed success
I already told you in my August report how the downloads for Bloo Kid “skyrocketed” afte I made the full version available for free. The trend goes on, and this is the result:
After launching the free version, the total downloads increased by more than ten times in only 3 months. Not bad for a game that is more than one year old. I did not do any “marketing” at all for the game. It just picked up steam out of the blue. Strange app-store economy…
Bloo Kid’s delayed financial success
My plan was to get more downloads with the free version and thus generate more revenue with the ads than with the sales. Looking at the inneractive ad revenue for the last two months, this goal seems achieved.
Bloo Kid October ad revenue
With increasing downloads, the ad revenue increased by more than 3 times in October. Bloo Kid is now the sure-fire success I always wanted it to be. It just took about one year and three months…
A nice “side effect” is that now even more people are buying the full version of the game to get rid of the ads. The ads are placed very decent in the game and normaly dont bother you while playing. So this is a pleasant signal for me that people are willing to pay their money for my work. I got emails from people that say they already finished the game, but still bought the full version AFTER finishing the game to just reward me for my work. Wow.
The future of Bloo Kid
I always wanted to create a sequel. Lots of people asked for it, and I would love to create it for them. But my first step will be to add iCade support to the existing Bloo Kid game, and Hardware keyboard support for the Android version. So you can get the real handheld-experience like it was meant to be.
I will also add iAds in the iOS version with this step, because I am sure that I can get a multiple of the current ad revenue from iAds. The fillrate for iAds is low from what I have learned, but I will just fill up the rest of the ads with inneractive. Of course, you will be the first to read about the results 🙂 This will happen in the next weeks. After that, I will jump right into creating Bloo Kid 2.
Repeating your own success
There are a thousand copycats out there. After releasing my puzzle app and reporting about my success, I noticed clones of my puzzle app starting to spring up like mushrooms in the appstore. Some of them added some more or less relevant changes to my concept, but most of them just blatantly tried to copy my app 1:1. Some even copy n pasted the description text from the appstore.
I was wondering whether they had a similar success with their apps. And I was wondering if my success was coincidence or if it could be repeated. So I created another animal puzzle app and released it two months ago.
My first monitorings show me that the new app is also very successful, but not quite as successful as my first puzzle. I will spend some time in the future to make some minor changes and see if I can match the success of my first puzzle.
So the bottom line is: If you make something successful, stick to it! Think about a sequel. I can tell you more about this once I got Bloo Kid 2 out of the door.
ebook update coming soon
I have also gained some experience with paid reviews and advertising of your own apps. This info will soon be available in my next ebook update which will be out very soon, so stay tuned 😉